Problems of media engagement

Problems of media engagement

In chapter 4 of Jenkins, Jenkins talks about the problems of illegal media online. There is a growing problem of movies and tv shows being available online illegally. Jenkins raises the idea that its bad but at the same time it can be a good thing. The idea that if the people producing the media can get advertisements in the product that is going online illegally than there is a way to still make money.
This raises the idea of product placement in the media. For a while product placements in media like this had died out because people were getting tired of it, but because it is hard to have commercials and advertisements on these illegal sites then the producers are thinking product placement is the way to go.
Also another idea that Jenkins brings up is that it is hard to measure what is being viewed because of the illegal sites. The thing is there are sites like YouTube and other sites that can give a count to the exact number of times it has been views. Television cannot do that. Their numbers come from random sampling.
In other words there seems to be a problem measuring what is being viewed out there as well as that there are problems finding the right way to advertise to the new new media audience.